Readers of Modern Drummer Magazine or Drum! Magazine, have been seeing a brand new Vater Ad that features Mike Johnston. The new ad entitled: "When You've Found The Right Stick, It Really Hits You!" has been gettting a lot of attention and creating quite a buzz already! The most heard comment is: "Is that picture REAL!?" And the answer is: YES! The ad is pictured below and there is also a brief video with great info and footage on how photographer Sasha Leahovcenco capured the shot that you see in the ad.
Here's a bit about the ad from Mike:
"So about 2 months ago I did a shoot for a new VATER Drumsticks ad at this
scary abandoned sugar mill. It was definitely the scariest location I had ever
been on, lol. My photographer, Sasha Leahovcenco, had this idea that he wanted
tons of sticks just floating around me and flying right at my face, and me looking as non frightened as possible right before they
all hit me, lol. The concept of the ad was to show every model of stick that
VATER makes flying in the air and for me to be holding my signature sticks. We
wanted to show that with the huge variety of sticks that VATER makes, there is
one model that is just right for you. In my case it's the 2-4-5-1's but I want
everyone to find their "perfect stick". Sasha is very big on doing shots that
look fully Photoshopped, but doing them for real. Here is the shot. Hope you
like it! " -Mike Johnston
Behind the Scenes Video:
Educator Mike Johnston's 2451 Model is a great all-around design that can be used in any musical style. It has a grip size between a 5A and 5B with a gradual taper to a barrel tip for ride cymbal definition. The gradual taper gives the model a fantastic and quick feel around the kit.
The 2451 model is available in both Hickory and Sugar Maple. The Sugar Maple version is perfect for lower volume and lesson room type settings, while the Hickory version is the right choice for live and harder hitting performance settings.