When You've Found The Right Stick, It Really Hits You: New Ad

Readers of Modern Drummer Magazine or Drum! Magazine, have been seeing a brand new Vater Ad that features Mike Johnston. The new ad entitled: "When You've Found The Right Stick, It Really Hits You!" has been gettting a lot of attention and creating quite a buzz already! The most heard comment is: "Is that picture REAL!?" And the answer is: YES! The ad is pictured below and there is also a brief video with great info and footage on how photographer Sasha Leahovcenco capured the shot that you see in the ad. 

Here's a bit about the ad from Mike:

"So about 2 months ago I did a shoot for a new VATER Drumsticks ad at this scary abandoned sugar mill. It was definitely the scariest location I had ever been on, lol. My photographer, Sasha Leahovcenco, had this idea that he wanted tons of sticks just floating around me and flying right at my face, and me looking as non frightened as possible right before they all hit me, lol. The concept of the ad was to show every model of stick that VATER makes flying in the air and for me to be holding my signature sticks. We wanted to show that with the huge variety of sticks that VATER makes, there is one model that is just right for you. In my case it's the 2-4-5-1's but I want everyone to find their "perfect stick". Sasha is very big on doing shots that look fully Photoshopped, but doing them for real. Here is the shot. Hope you like it! " -Mike Johnston

 

Behind the Scenes Video:

 

 

 


Educator Mike Johnston's 2451 Model is a great all-around design that can be used in any musical style. It has a grip size between a 5A and 5B with a gradual taper to a barrel tip for ride cymbal definition. The gradual taper gives the model a fantastic and quick feel around the kit.
 
The 2451 model is available in both Hickory and Sugar Maple. The Sugar Maple version is perfect for lower volume and lesson room type settings, while the Hickory version is the right choice for live and harder hitting performance settings.

 


Posted by Chad on Wednesday, July 11, 2012 11:34 AM

Brann Dailor on Cover of DRUM! Magazine

Vater Artist Brann Dailor of Mastodon is the cover story of the current issue of DRUM! Magazine (Dec 2011) issue.

Another Vater Artist featured in this issue is Andy Farag of Umphrey's McGee.

As if that wasn't enough, on page #106, there's a review of some of Vater's new products including the Cora Coleman Dunham, Chris McHugh, Mike Johnson 2451, Chris Pennie, Big Mike Clemons models as well as Vater Grip Tape.

Grab your copy of DRUM!'s Dec. issue today! 

 

 

Check out our Vater Artist video spotlight on Brann Dailor here:

Posted by Chad on Monday, November 21, 2011 10:28 PM

New Product Demo Videos

Here is a series of videos to give you helpful information on some of Vater products that you just can't get by reading a product description in a catalog. We'll be filming many more, so stay tuned!

 

Mike Johnston demonstrates how different tip shapes and sizes have an effect on how your cymbals sound. He also shows the sound difference between wood tip and nylon tip.




Jen Lowe demo's the New Vater Cajon Brush and also the Wire Tap Retractable Brush on the Cajon.
 




Vater Slick Nut Cymbal Fastener Artist Mike Mangini (Dream Theater) shows how he uses the Slick Nut and Slick Nut Skull in his set up and also while he adjusts them when actually performing live. (Please Note: Mike Mangini is not a Vater Drumstick Artist)




Jen Lowe demo's the 12" Split Surface Pad from Vater's Chop Builder Practice Pad line.




In this video, Jimmy Pemberton gives you the skinny on Vater's Earplugs. An important must have for any musician!




Steve Fidyk shows off his Vater Swing model sticks in both wood tip and nylon tip.

Posted by Chad on Thursday, June 02, 2011 8:53 AM

Modern Drummer Review

Check out the review of some of Vater's new models in the May 2011 issue of Modern Drummer Magazine on page 24. Modern Drummer reviewed the new Mike Johnston 2451, Chris Pennie, Chris McHugh, Big Mike Clemons, and Cora Coleman-Dunham Vater Player's Design models. Also reviewed is the Swing, Bamboo Splashstick and Bambooo Splashstick Slim models.


 

 

 

Posted by Chad on Tuesday, April 05, 2011 1:29 PM

Mike Johnston 2451 Videos

Vater Artist and Educator Mike Johnston sent us this video that breaks down all the specs of his new Vater 2451 stick models. Mike also answers a very common question: "What's the difference in Hickory and Maple drumsticks?"

Be sure to also check out the other 2 videos below explaining the 2451 models and the inspiration behind the stick name.

2451 Specs and Hickory vs. Maple Video:



2451 Video Part 1:



2451 Video Part 2:



Ask for the Vater Mike Johnston 2451 models and Mike's Speed Chart Posters at your local store today!
www.mikeslessons.com

 

 

Posted by Chad on Tuesday, December 07, 2010 7:30 PM
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